BU 125
Introduction to Business (3)
A survey of policies, methods, and problems in business and non-profit organizations.
This course will cover all functional areas of business including marketing, finance, information systems, accounting, personnel, operations, law, and business ethics.
This course or an equivalent is required of all students prior to seeking a business administration or accounting concentration.
BU 200
Business Communication Skills (3)
This course stresses the development of written and oral communication for effective presentations to various groups in business today.
Skills addressed include writing, editing, preparing business reports and proposals, listening, interpersonal communication, and oral presentations.
No test-out or prior learning may apply.
Prerequisites: BU 125 and Ursuline Studies Stage I anchors.
BU 220
Principles of Marketing (3)
An introduction to marketing theory and its applications, including the study of the marketing functions as they relate to market research, product decisions, pricing, promotion, distribution and marketing management and decision making.
Prerequisite: BU 125.
BU 226
Principles of Retailing (3)
An analysis of retail store operation including organization, department layout, buying, sales promotion, display, record-keeping, and control.
Prerequisites: BU 125, 220.
BU 230
Organizational Behavior (3)
A study of the basic principles, policies, and methods used in managing an enterprise, including leadership, motivation, the group in organizations, and conflict resolution from the viewpoint of the individual and manager.
Prerequisite: BU 125.
BU 288
Special Topics (3)
A study of selected business topics.
No prerequisites.
BU 300/EN 300
Professional and Technical Writing (3)
Instruction and practice in writing proposals, progress reports, instructions, manuals, correspondence, web-based projects, and other writing in the workplace.
Prerequisites: Ursuline Studies
BU 310
Principles of Finance I (3)
Analysis of financial decisions in business enterprises and the interfacing of firms with capital markets, including corporate financing, methods of obtaining and managing control, and the distribution of net income.
Computer literacy required.
Prerequisites: AC 211; MA 119; MC 360.
BU 320
Consumer Behavior (3)
Study of the theoretical concepts of consumer behavior.
Topics include information research, perceptions, memory and learning, attitudes affecting consumer decision strategies, environmental influences, purchase and post-purchase behavior.
Computer literacy required.
Prerequisites: BU 220.
BU 323
Sales Management (3)
The nature and techniques of selling and the organization and administration of the sales department. Prerequisites: BU 125, 220.
BU 330
Human Resource Management (3)
A study of the concepts, practices, and problems of administering the personnel functions of the enterprise from recruitment to retirement, including selection, placement, training, safety, job performance appraisals, employer services, benefit plans, wage administration, and employee retention.
Prerequisites: At least 15 credit hours in Business or Accounting including BU 125, 230.
BU 335
Compensation (3)
Focus on theory, research, and strategy in the field of compensation administration.
Discussion of pay structure, employee benefits, the role of government and regulations, and system management.
Prerequisite: BU 330.
BU 340
Business Law (3)
An introductory study of the legal principles as they affect business and non-profit enterprises with emphasis on topics such as torts, crimes, contracts, the principal-agent relationship, sales under the Uniform Commercial Code, negotiable instruments, insurance, and bankruptcy.
Prerequisites: EC 103; at least 21 credit hours in Accounting and Business.
BU 341
Production and Operations Management (3)
This course studies the production and operations systems of industry.
It focuses primarily on the tools and methods available to management, such as quality assurance, inventory control, and general plant management.
Prerequisites: BU 125; MA 119; MC 360.
BU 350
International Business (3)
Changes in technology, politics, international markets, and competition have led businesses to expand globally.
This course examines the issues that businesses face in developing a global strategy that enables them to deal with forces in foreign and domestic environments.
Prerequisites: BU 125, 220, 230.
BU 365
Business Protocol and Skills(1-3)
Students are introduced to skills that will allow them to succeed in obtaining a job, such as creating an electronic resume and improving their skills for networking and interviewing.
In addition, dressing for success, business etiquette, business ethics, and other areas will be covered.
Prerequisites: Junior or Senior Status
BU 375
Business Statistics (3)
A working knowledge of the statistical techniques that businesses use on a regular basis is necessary for success in many fields of business.
The course will provide a sound basis in descriptive and inferential statistics.
Areas covered include descriptive statistics, probability distributions, hypothesis testing, population and sampling techniques, analysis of variance, regression analysis, time series analysis, indexes and an introduction to non-parametric techniques.
BU 420
Marketing Research (3)
A problem-solving course that employs survey, experimental and field research to identify problems and gather data.
Uses statistical tests and methods of hypotheses testing to analyze data.
Develops solutions.
Computer literacy required.
Prerequisites: BU 320; MA 119.
BU 425
Advanced Marketing Management (3)
The capstone marketing course.
Using case studies, students identify problem situations, diagnose the causes, and develop solution strategies.
Topics include marketing research, product planning, channel policies, promotion, and pricing.
Computer literacy required.
Prerequisites: BU 220, 320; senior standing.
BU 430
Labor Relations (3)
Designed to explore the changing nature of labor relation, this course studies the history of the union movement and its status today.
It also examines the legal environment (the courts and the National Labor Relations Board), negotiation and dispute settlement tactics, and non-union labor relations.
Prerequisite: BU 330.
BU 435
Current Topics in Human Resource Management (3)
The purpose of the course is to present students with state-of-the-art information and techniques.
It explores the changing nature of human resource management (HRM), including the study of one or more topics of current interest, e.g. safety management, research methods, HRM and the law, training and development.
Prerequisite: BU 335.
BU 450
Business Policy (3)
This course is the capstone to the Business Administration concentration and includes strategic management issues, the international business environment, and ethical issuesas they relate to the planning, development and control of an organization.
No test-out or prior learning may apply.
Prerequisites: Senior standing and at least 40 credit hours in Accounting or Business major.
BU 461, 462
Independent Study (1-3, 1-3)
Directed study of a special topic or area.
Approval of department chair required.
BU 475
Academic Internship (Credit Varies)
An off-campus learning experience to provide the student with the opportunity to relate academic and educational goals to learning experiences and situations beyond the limits of the classroom.
Prerequisite: Junior or senior standing.
BU 488
Special Topics (3)
A study of selected business topics.
Approval of department chair required.
BU 199, 299, 399, 499
External Learning Assessment (credit varies)
Measurable and verifiable learning which has occurred outside of the traditional classroom.
Numerical designation indicates level of proficiency in the topic.
Courses for which there is an exact Ursuline College equivalent are listed by the appropriate numerical designation.
"PL" is listed before all course titles for which credit is granted through external learning assessment.
