Can I get a Job in PR?
As an advisor, I am asked frequently about employability. Of course, many factors dictate the job market-regional and national economics being major indicators.
However, personal employability can be enhanced with the right education and skills.
In late 2005, we took potential and current public relations students' questions seriously and conducted a survey of employers and recent graduates in the public relations and marketing communications industries to determine what enhanced job readiness.
Next to writing skills, an overwhelming number of respondents answered business acumen as being critical to landing and being successful in a job.
With the guidance of our 20-member Public Relations Advisory Council and the survey results, we revised the curriculum to reflect the wants and needs of employers and recent public relations graduates. The addition of appropriate business courses and two required internship/field experiences can set up an Ursuline College Public Relations & Marketing Communications graduate to meet-and exceed-the expectations of professionals in industry or post-baccalaureate programs.
What in the world is Public Relations?
public relations pl.n.
1. (used with a sing. v.) The art or science of establishing and promoting a favorable relationship with a public.
2. (used with a pl. v.) The methods and activities used to establish and promote such a relationship.
3. (used with a sing. or pl. v.) The degree of success obtained in achieving such a relationship.
Are internships available?
An academic internship is an on-site work experience directly related to a student's major.
At Ursuline College, internships are required for public relations majors.
The program's Advisory Committee is charged with helping to identify internship opportunities, among other tasks. Additionally, Ursuline College's Student Services department actively searches for meaningful work experiences.
An internship experience enables students to integrate academic life with real-life situations outside the classroom; broaden human relationship/communication skills and develop networking skills; and acquire professional skills and experience while still in school. It also opens possibilities for future employment. Each internship is supervised by a faculty member.
What are my career opportunities?
Students are prepared to pursue graduate study in the field of Communications and to seek entry-level positions in the public relations and communication departments of all types of organizations including government, corporations, non-profits, educational, and health care.
Public Relations majors join Public Relations Student Society of America which gives them access to networking opportunities for job and internship placement as well as professional development activities.
What is the average starting salary for graduates?
Depending on the industry and specialty, entry level Public Relations professionals average between $30,000 - $40,000 a year.
The average salary for a vice-president level practitioner is $190,000.
