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Marketing Program Core
Building on a strong liberal arts background, a major in Marketing provides
the student with necessary business competencies to pursue a career in the business
of sales and marketing. Students complete coursework that specifically addresses
the many facets of marketing in both the for-profit business and not-for-profit
organization.
Career Opportunities
The marketing core competencies prepare the student
to obtain an entry level job in the marketing field
or to advance their career in this area. Opportunities
for internships provide students with work experience as part of the requirements
for completion.
Persons interested in marketing careers should be
mature, creative, highly motivated, flexible, and decisive.
The ability to communicate persuasively, both orally
and in writing, with managers, staff, and the public
is vital. Marketing managers need tact, good judgment,
and the exceptional ability to establish and maintain
effective personal relationships with supervisory and
professional staff members and client firms.
Marketing and sales positions are found in virtually
every industry. Sales Managers are employed in wholesale
and retail trade, and in the finance and insurance industries.
Marketing managers are employed in the professional,
scientific, and technical services industries.
Students who complete the B.A. degree in Marketing
may find opportunities for employment in the following
positions:
Marketing Manager
Product Development Manager
Market Research Manager
Sales Manager
Sales Representative |
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Faculty
Facilitators in the Marketing program are marketing managers, marketing specialists,
or professors with expertise in their areas of instruction.
The Ursuline Studies Program
The heart of an Ursuline education is the Ursuline
Studies Program. By its very nature, the Ursuline
Studies Program is committed to the development and
enrichment of all students. As an outcomes-based
curriculum, the program views assessment of academic
progress as an essential part of each course and
each stage of development.
The Ursuline Studies Program involves a series of
writing-intensive interdisciplinary courses that
total 49 credit hours and serve as the liberal arts
core of an Ursuline College education. The program
highlights personal development, the cultivation
of academic abilities and the exploration of a coherent,
integrated body of knowledge drawn from a variety
of disciplines.
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