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The Public Relations & Marketing Communications
Core
An organization's credibility is challenged constantly
today. Expectations surrounding the behavior of an organization
have increased, and emerging technologies have pressured
organizations to adapt continually to the standards
of society. For all these reasons good public relations
and marketing are no longer an option but a necessity.
A degree in public relations and marketing communications
from Ursuline College provides a student with the necessary
knowledge and techniques required to analyze and solve
the array of complex issues faced by individuals and
organizations today.
Consider Public Relations and Marketing Communications
if you're interested in:
· Writing, graphic design, photography, English,
film
· Creating and nurturing relationships
· Organizing and planning
· Communications techniques
· Public speaking or debate
· Current events
What You Need to Succeed:
· A degree in the field
· An understanding of business, technology and
management
· Excellent writing skills
· An eye and ear for current events
· A belief that the public has a right to know
· Personal confidence
· A strong sense of honesty and ethics
· A willingness to take risks
Career Opportunities
Students are prepared to pursue graduate study in the
field of Communications and to seek
entry-level positions in the public relations and communication
departments of all types of
organizations including government, corporations, non-profits,
educational, and health care.
Public Relations and Marketing Communications majors
join the Public Relations Student
Society of America which gives them access to networking
opportunities for job and internship placement as well
as professional development activities.
The Ursuline Studies Program
The heart of an Ursuline education is the Ursuline
Studies Program. By its very nature, the Ursuline
Studies Program is committed to the development and
enrichment of all students. As an outcomes-based curriculum,
the program views assessment of academic progress as
an essential part of each course and each stage of development.
The Ursuline Studies Program involves a series of writing-intensive
interdisciplinary courses that total 49 credit hours
and serve as the liberal arts core of an Ursuline College
education. The program highlights personal development,
the cultivation of academic abilities and the exploration
of a coherent, integrated body of knowledge drawn from
a variety of disciplines.
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