Public Relations and Marketing Communications


The Public Relations & Marketing Communications Core
An organization's credibility is challenged constantly today. Expectations surrounding the behavior of an organization have increased, and emerging technologies have pressured organizations to adapt continually to the standards of society. For all these reasons good public relations and marketing are no longer an option but a necessity. A degree in public relations and marketing communications from Ursuline College provides a student with the necessary knowledge and techniques required to analyze and solve the array of complex issues faced by individuals and organizations today.

Consider Public Relations and Marketing Communications if you're interested in:

• Writing, graphic design, photography, English, film
• Creating and nurturing relationships
• Organizing and planning
• Communications techniques
• Public speaking or debate
• Current events

What You Need to Succeed:

• A degree in the field
• An understanding of business, technology and management
• Excellent writing skills
• An eye and ear for current events
• A belief that the public has a right to know
• Personal confidence
• A strong sense of honesty and ethics
• A willingness to take risks

Career Opportunities
Students are prepared to pursue graduate study in the field of Communications and to seek entry-level positions in the public relations and communication departments of all types of organizations including government, corporations, non-profits, educational, and health care. Public Relations and Marketing Communications majors join the Public Relations Student Society of America which gives them access to networking opportunities for job and internship placement as well as professional development activities.

The Ursuline Studies Program
The heart of an Ursuline education is the Ursuline Studies Program. By its very nature, the Ursuline Studies Program is committed to the development and enrichment of all students. As an outcomes-based curriculum, the program views assessment of academic progress as an essential part of each course and each stage of development.

The Ursuline Studies Program involves a series of writing-intensive interdisciplinary courses that total 49 credit hours and serve as the liberal arts core of an Ursuline College education. The program highlights personal development, the cultivation of academic abilities and the exploration of a coherent, integrated body of knowledge drawn from a variety of disciplines.

Degree plan/audit sheet (.pdf)