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Carolyn Noll Sorg @UCAdmission   I love being a Clevelander and going to college in this town is a decision I'd make over and over and over again. #CollegeinCLE
Sport Management Faculty

Barbara Good, E.D.M.
Associate Professor, Business
440 684 6075
bgood@ursuline.edu

Barbara A. Good, D.M. is Associate Professor of Business and Sport Management at Ursuline College.  She possesses more than thirty years of finance, economics and strategic planning experience working with banking and other financial organizations.  She holds a Doctorate in Management from Case Western Reserve University.  Her doctoral work centered on emerging electronic payments, with an emphasis on the diffusion of innovations and marketing strategies that would be required for the acceptance of at smart cards and electronic money systems.  Dr. Good is the author of “The Changing Face of Money:  Will Electronic Money be Adopted in the United States?”  published by Garland, a division of Thomson Financial Co.   She is also a consultant for strategic and marketing planning for innovative companies.