• Overview
  • Women-Focused Education
  • Success Stories
  • Ranking & Recognition
  • Your Ursuline Blueprint
  • Facts & Stats
  • Our Heritage
  • Virtual Tour
  • Around Cleveland
  • Overview
  • Undergraduate Admission
  • Graduate Admission
  • Online Admission
  • Transfer Admission
  • Connect with a Counselor
  • Scholarships

  • Overview
  • Accelerated
  • Lifelong Learning
  • Course Catalogs
  • Academic Support Svcs.
  • Career Svcs.
  • Academic Partnerships
  • Registrar
  • Our Faculty
  • Women Entrepreneurs + Innovators
  • Healthcare
  • Overview
  • Campus Life
  • Residence Halls
  • Student Activities
  • Personal Counseling
  • Orientation
  • Career Services
  • Women's Center
  • Diversity and Inclusion
  • Campus Ministry
  • Commencement
  • Coronavirus
  • COVID Kindness
  • Policy on Sexual Misconduct
  • Harassment and Discrimination Policy
  • Overview
  • Tuition & Costs
  • Net Price Calculator
  • Financial Aid
  • Scholarships
  • Student Service Center
  • Aid Policies and Forms
  • Connect with a Counselor
  • Undergrad Textbooks
  • Bursar
  • Donate Online
  • Ways to Give
  • Planned Giving
  • Gifts of Stock and IRA Rollovers
  • Scholarships
  • Annual Fund
  • The Impact of Giving
  • Donor Recognition
  • Overview
  • Get Involved
  • Events
  • Support for Young Scholars
  • Alumnae Stories
  • Awards & Recognition
  • Alumnae Resources
  • Update Your Information
  • Board
  • Photos & Videos
  • Overview
  • Hours
  • Find...
  • Need Help?
  • Reserve a Study Room
  • Article Request
  • Interlibrary Loan
  • Library Guides
  • Archives
  • Library Events
  • FAQs
  • Policies
  • Overview
  • History
  • Photos & Videos
  • Overview
  • Mission & Vision
  • Institutional Learning Outcomes
  • History
  • 150th Anniversary
  • Office of the President
  • Leadership
  • Employment
  • Marketing & Communication
  • Consumer Information
  • Faculty Speakers Series
  • Back
  • Overview
  • How to Apply
  • Connect with a Counselor
  • For Admitted Students
  • Overview
  • How to Apply
  • Connect with a Counselor
  • For Admitted Students
  • Overview
  • Degrees
  • Certificates
  • Connect with a Counselor
  • How to Apply
  • Cost & Aid
  • For Admitted Students
  • Overview
  • How to Apply
  • Dual Admission
  • Community College Transfer
  • For Transfer Counselors
  • For Admitted Students
  • Connect with a Counselor
  • Overview
  • Find an Undergraduate Program
  • Core Curriculum
  • Internships
  • Overview
  • Find A Program
  • Overview
  • UCAP at a glance
  • Online Start Dates
  • Professional Certificates
  • Other Online Programs
  • Find a Program
  • Overview
  • Lifelong Learning
  • Women's Institute
  • Overview
  • Academic Coaching
  • Advising
  • Disability Services
  • Alternative Credit Options
  • Overview
  • Student Organizations
  • Community Engagement
  • Welcome Week
  • Overview
  • Career Coaching
  • For Employers/Recruiters
  • Overview
  • Undergraduate
  • Accelerated/UCAP
  • Graduate
  • Overview
  • Undergraduate
  • Graduate
  • UCAP Online Program
  • Federal Work Study
  • Loans
  • How to Apply for Aid
  • Appeals
  • Resources
  • Need help?
  • Student Consumer Info
  • Overview
  • Scholarships for Undergraduates
  • Scholarships for Transfer Students
  • Scholarships for International Students
  • Scholarships for Graduate Students
  • ROTC Scholarships
  • Welcome + Overview
  • Our Sponsors
  • 150th Anniversary Timeline
  • Portraits of Ursuline College People
  • 150th Celebration Photos
  • Overview
  • Job Opportunities
  • Benefits
  • Overview
  • For the Media
  • Brand Guide
  • Contact
  • Overview
  • Accreditation
  • Campus Security Policies, Crime Statistics and Crime Log
  • Data Request
  • Consumer Complaint Process
  • Education Unit Completer Reporting Measures
  • COVID Testing Data
  • HEERF Report
  • Professional Licensure and Certification Disclosures
  • Title IX Compliance
  • Home / Academics / Online / Professional Certificates / Digital Marketing

    Professional Certificates

    Digital Marketing

    Apply Now Visit Ursuline Find a Program Request Info

    Digital Marketing

    Gain skills and confidence in the art of persuasive communication and the science of data analytics.

    woman at computer

    Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. If you're ready to up-skill in the high-demand area of digital marketing, our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy. Each online course lasts eight weeks.

    This certificate program is a quick, low-cost, online micro-crediential that can help you advance in your current role or open new doors.

    You’ll learn from industry leaders about:

    • Marketing theory and concepts of consumer behavior.
    • What drives viral sharing and learn how to facilitate it.
    • How to analyze digital customer behavior data.
    • How to optimize a website and digital ads.
    • How to use email and social media marketing.


    2020 median annual pay for advertising, promotions and marketing managers (U.S. Bureau of Labor Statistics)


    Percentage of new value created in the economy over the next decade that will be based on digitally enabled platform business models (


    Projected growth in employment for marketing research analysts over the next decade. (U.S. Bureau of Labor Statistics)

    Course Requirements

    BU 220 - Principles of Marketing

    An introduction to marketing theory and its applications, including the study of the marketing functions as they relate to market research, product decisions, pricing, promotion, distribution, and marketing management and decision making.

    BU 320 - Consumer Behavior

    Study of the theoretical concepts of consumer behavior. Topics include information research, perceptions, memory and learning, attitudes affecting consumer decision strategies, environmental influences, purchase and post-purchase behavior. Computer literacy required.

    DM 210 - Social Media Marketing

    The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.

    DM 211 - Email Marketing

    Email marketing is vital to modern businesses and a primary tool in any skilled marketer.

    DM 301 - Search Engine Optimize Marketing

    How do you find what you're looking for on the internet? Chances are you turn to google or another search engine. Companies use Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to make sure you see them first every time you turn to a search engine. By the end of this course you'll learn how to optimize a website so that it shows up first on a search, and how to build search ads that will drive customers to your website. This online course has optional live sessions.

    DM 401 - Digital Marketing Analysis

    Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

    DM 410 - Viral and Organic Growth

    "Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and how to build content that is shareable and meme-worthy. By the end of this course, you will understand what drives viral sharing and learn how to facilitate it. This online class has optional live sessions.

    Learn More

    Contact Kate Teichman, Assistant Director of Admission, at 440.646.8360 or