Help shape the future of how companies connect with their customers.
Digital marketers learn to be nimble thinkers, skilled in both the art of persuasive communication and the science of data analytics. Our program gives you a deep background in both, along with helping you build the intuition you’ll need to blend them into effective strategy.
This certificate program is a quick, low-cost, online micro-crediential that can help you advance in your current role or open new doors.
You’ll learn from industry leaders about:
- Marketing theory and concepts of consumer behavior.
- What drives viral sharing and learn how to facilitate it.
- How to analyze digital customer behavior data.
- How to optimize a website and digital ads.
- How to use email and social media marketing.
Careers: Digital Marketing Certificate Program
Career outlook statistics for digital marketing industry:
2020 median annual pay for advertising, promotions and marketing managers (U.S. Bureau of Labor Statistics)
Percentage of new value created in the economy over the next decade that will be based on digitally enabled platform business models. (www.weforum.org
Projected growth in employment for marketing research analysts over the next decade. (U.S. Bureau of Labor Statistics)