Home / Academics / Online / Professional Certificates / Digital Marketing
Gain skills and confidence in the art of persuasive communication and the science of data analytics.
Seven online courses (totaling 21 credits) are required. Each course lasts just 8 weeks.
current median annual pay for advertising, promotions and marketing managers (BLS)
new value created in the economy over the next decade that will be based on digitally enabled platform business models (www.weforum.org)
jobs in occupations across the business and financial operations and management groups (BLS)
Introduces foundations in digital marketing and provides a survey of the various digital media channels, including email marketing, search marketing, and social media marketing.
Guides students in exploring career paths in digital marketing, identifying target jobs, and developing skills to attract employers, ultimately helping them secure fulfilling and financially rewarding marketing jobs.
Introduces key concepts in creating organic growth, including the STEPPS framework, organic and non-paid strategy, market potential, and content strategy. Industry certificates in HubSpot’s Content Marketing and Search Engine Optimization are also earned in this course.
Covers the nuances of social media marketing strategy, including brand research, buyer personas, paid vs. organic, content creation, and A/B testing. Industry certificate in HubSpot’s Social Media Marketing Strategy is also earned in this course.
Focuses on frameworks for creating effective email campaigns with consideration to customer lifecycle stage, including techniques for segmentation, personalization, automation, testing, and campaign design. Industry certificate in HubSpot’s Email Marketing is also earned in this course.
Explores the tools and techniques for marketing data analytics, defining performance metrics, analyzing website behavior, reporting results through data storytelling, and designing experiments. Industry certificate in Google’s Analytics 4 Certification is also earned in this course.
Covers the development of an effective, portfolio-ready multi-channel digital marketing strategy, including concepts such as leveraging platform attributes, targeted growth, goal-oriented campaign design, experimentation, and data analysis. Industry certificate in Google’s Ads Search Certification is also earned in this course.
Contact Kate Teichman, Senior Assistant Director of Admission | 440.646.8360
